Quibi: Quick bites. Big stories

Quick bites of captivating entertainment created for mobile by the best talent designed to fit perfectly into any moment of your day.

Quibi has landed: The long-hyped mobile-centric streaming platform devoted to short-form programming is now live with dozens of programs set to roll out over the next few weeks.

Watch movie-quality shows designed for your phone. New episodes every day.

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What is Quibi?

It's a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your cell phone.

The name is a mash-up of the words "quick" and "bites" a nod to the fact that episodes of Quibi shows will run roughly seven to ten minutes in length. It's available for download in the Apple App Store and the Google Play Store. And it's pronounced "kw�b-ee" if you're wondering.

The service will be aimed at millennial and Generation Z viewers as well as some younger members of Gen X. "Our platform is for 18-to-44-year-olds and very very targeted at the 25-to-35-year-old millennial